Santa Monica Boutique Fitness: Your Wellness Brand, Not Mindbody's, On The Member's Phone
Montana Avenue pilates, Main Street spin and yoga, beach-bootcamp collectives, and the recovery-and-wellness studios off the Promenade. Your members chose you over the studio next door because the brand felt premium. Then Mindbody charges you per member and stamps its UI on every booking. We build your own app and run it on a flat fee.
The fitness & wellness problem in Santa Monica
The pattern we keep running into with Santa Monica fitness studios and wellness brands.
The pattern we see
You run a boutique studio in Santa Monica where members pay a premium because your brand reads as a notch above the rest of the Westside. Mindbody undercuts exactly that. It charges per member and per technician, so the bill scales against your growth the moment you cross a couple hundred actives, and the loyalty add-on is another $50 to $90 a month on top. Worse, the member installs a Mindbody-branded app, not yours, and your front desk juggles two logins just to confirm a class. The relationship you spent years building lives in the platform's database. When a top instructor leaves, half their book leaves with them.
How we build for Santa Monica
Built around how you actually run, then operated for you.
We ship your studio its own branded iOS and Android app, published under your developer accounts so your name is on the App Store, not the platform's. Booking, packages, autopay, waitlists, and retention notifications run end to end on our side. Each instructor gets a profile and direct booking while the studio keeps the master customer record. Payments are Stripe-native at the standard rate, with no per-member tax layered on top. We migrate your roster, package balances, and class history off Mindbody or ClassPass in stages, and studios typically retire $400 to $700 a month of vendor stack within the first quarter.
Santa Monica fitness customers carry Equinox-grade expectations into a five-instructor studio, and they will judge a Montana Avenue or Main Street brand against that bar. We build to it and operate the platform on the owner's behalf, so the floor team stays on members rather than software updates. Starting at $950 a month, flat, the per-member trap that punishes a growing Westside studio simply does not exist on this side of the line.
What we build for Santa Monica fitness studios and wellness brands
One retainer covers the stack; these are the pieces Santa Monica operators lean on most.
Branded Mobile App, Operated By Us
A branded iOS and Android app for your Santa Monica fitness & wellness customers. We configure and run the push notifications, loyalty, and bookings. Developer-account responsibilities, licenses, exports, and handoff are documented in the signed agreement.
- iOS and Android publishing with developer-account responsibility documented in the signed agreement
- release management, version submissions, and rejections handled on our side
- push notifications and in-app messaging configured by us, on your timing
Vendor and System Integrations
Stripe, Mindbody, ClassPass and the rest of your stack keep working, connected by us. Two-way sync, retry queues, and around-the-clock monitoring stay on our side, so an integration never breaks unnoticed on a Friday night.
- bidirectional connections to your existing CRM, accounting, and operations stack
- queue-backed retries and event monitoring so a vendor outage doesn't surface to your team
- alert routing to our team, not yours, when something does break
Operations and Iteration
A platform team on retainer instead of a ticket queue. Promotions go from your one-paragraph brief to live in days, and a quarterly review keeps the system tracking how your Santa Monica operation is actually changing.
- quarterly operations review with your leadership, tied to revenue and staff-hour outcomes
- platform changes from a one-paragraph brief, deployed in days, not change-orders
- continuous monitoring, security patching, and incident response on our schedule
Integrations we plug into
You don't rip anything out. We integrate the stack your Los Angeles County team already uses and take over keeping it connected.
Compliance, architected in
Requirements drive architecture, not retrofits. We scope compliance into the build from day one.
Questions fitness studios and wellness brands ask first
Specific to fitness studios and wellness brands in Santa Monica.
Are you set up to serve fitness studios and wellness brands in Santa Monica?
Yes. Santa Monica is squarely in our LA County service area. We run everything remotely and continuously, so an operator here is never second-tier to one closer to our Downtown LA office; the build and the ongoing operation are identical.
How is Rehost priced for fitness studios and wellness brands in Santa Monica?
By monthly active users, not by seats or locations: Business starts at $950/mo up to 2,000 MAU, then $1,500 to 10K and $2,500 to 50K. Hiring staff or opening another Santa Monica location doesn't move the bill. There's no setup fee and no per-transaction cut, and the published number is the number.
What are we actually paying you to run each month?
Everything under the hood: hosting, uptime monitoring, security patches, store renewals, integration and processor changes, and the 11 PM problem that would otherwise be your manager's. Every quarter we review what we changed and what is worth doing next for your Santa Monica operation.
Who owns the app and the customer data?
Customer content and data you provide remain yours. Rehost owns its service software, code, and designs unless the signed agreement states otherwise. That agreement also identifies developer accounts, domains, code licenses, exports, and handoff.
Related fitness & wellness pages
Nearby Los Angeles County markets and other work we do for fitness studios and wellness brands.